Alzheimer's Disease impacts almost 6 million Americans. By 2050, the number of people with Alzheimer's is estimated to rise to 14 million. Caregivers spend almost 19 billion hours yearly caring for their loved ones and patients.*


These facts make us stop in our tracks. Suddenly, these facts start turning into stories; our stories. This disease touches us all in some way - whether through family, friends, neighbors, our even ourselves.

Sometimes when the Lord brings something across your path, the very best thing you can do is say yes. Our best yes today is for these women.

It is God who works in you to will and to act according to His good purpose. -Philippians 2:13

This verse from Philippians was the daily verse on my Bob Goff "Love Does" calendar the day we decided to help these women. It was the day we discovered November is Alzheimer's Awareness month - a designation President Ronald Regan made in 1983. November is also National Family Caregiver's Month. All of these things became a big nudge for us to say yes to an opportunity to support women impacted by this disease.  


London Fog is a rainy day grey color with a hint of purple, making it our new favorite neutral of the season. Why this color? Purple is Alzheimer's Associations' color, so what better way to bring awareness?

We are overjoyed to donate profits from this tote's purchases to Women's Alzheimer's Movement. When you carry Austin Tote in London Fog, you are not just supporting this organization. You are supporting family members, friends, neighbors, and caregivers who walk through this disease daily. We carry this tote to remember those who have passed and those who still fight today. 

Help us spread the word. Shop Austin Tote in London Fog here.  

For more information about Alzheimer's Disease and Women's Alzheimer's Movement, please click here to visit their website.

*Facts mentioned in post above are from Women's Alzheimer's Movement's and Alzheimer's Association websites.

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